Online giving grew 9.2% in 2015 and 7.9% in 2016, and this trend isn’t slowing down anytime soon. This is excellent news for churches and faith-based organizations because easyTithe gives you access to easy-to-use reporting, custom data import/export features, multiple ways to accept donations, and everything in between. These tools help elevate giving campaigns, organize finances, and can save you lots of time. Plus, having multiple ways to tithe is a huge convenience for church donors.
But, even with convenient online giving tools in place, some people are still on the fence about whether or not they want to use them. Even if a donor wishes to give to the church online at a moment of inspiration, they can be deterred if they think the process will be confusing or take a long time.
To help you encourage givers to donate digitally, here are 5 online giving tips that you can begin applying today!
1. Emphasize online security
Giving payment information online is something that a lot of people think twice about. In many cases, they just need to know a little more about the quality of online security.
Emphasize that easyTithe meets the payment card industry’s strictest security standard, and it’s a Level 1 Certified PCI Compliant Service Provider. Remind donors that we treat your sensitive information with the utmost respect and have the highest security measures in place.
2. Use email and pamphlets to talk about online giving
Some donors don’t use online giving options merely because they aren’t sure where to go and what the process entails. By including information about online giving in an email or pamphlet, you give church members a place to reference when they’re ready to give. Provide a simple tutorial that includes the link to the donation page, steps to finalize the gift, as well as a list of other giving options like mobile apps.
3. Link giving options to your email signature
By including a link to your responsive donation page in the church’s email signatures, you make giving even more convenient. Beyond being a quick way to locate the donation page and submit a gift, the email signature can serve as a friendly and subtle reminder that you don’t have to wait until Sunday to give!
4. Customize online giving pages
More than 50% of donors are more likely to give a second time when their first gift was completed on a church’s branded donation page. Because customized giving pages are 7X more effective than generic ones, it’s essential that you utilize the branded interface feature from easyTithe. By surrounding the donor with a more personalized online experience, you build trust and expand the church’s brand.
5. Implement giving kiosks
Because we’re creatures of habit, it can be especially difficult for people to give online that have never done it before – even if it’s easier. To help ease them into it, incorporate giving kiosks for special events and Sunday services. Have a friendly volunteer or employee of the church set up a post at the kiosk. That way, they can answer any questions people have about the different options for online giving and how to use them.
Contact easyTithe today to learn more about features like giving kiosks, branded donation pages, and much (much) more! You can reach us by emailing firstname.lastname@example.org or calling 1-888-778-4843.