With over 75% of people preferring to make payments online via credit card, debit card, or eCheck (ACH), it makes sense they want to tithe the same way. Jumping on a home computer or smartphone is a familiar experience when managing money. It’s convenient and secure, and giving to the church online is no different.
Giving to the church for the first time is an emotional experience before it’s a financial one. While finances do play a role in the decision, people give with their hearts. But, only 19% of those that give once are likely to donate a second time. There are a lot of reasons for this, and a primary one has to do with how you engage with first-time givers.
You may be wondering why so many churches today seem to be using online giving as their main tool for accepting donations. It’s simple really – the easier it is for people to give the more likely, and more frequently, they will give.
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