Last year, faith-based organizations received the largest percentage of online gifts on #GivingTuesday compared to other nonprofit sectors. Yet, many churches are on the fence about whether they should participate on November 27th.
Various factors impact your ministry’s health, like digital giving tools, your ChMS, leadership, staff, budget, and the local community. The key to success is that each of these factors work together. Of course, this doesn’t happen on its own—it takes a plan.
Last year was record-breaking for #GivingTuesday with $274 million raised online. This year, experts predict that we’ll see a 21% increase in online gifts and raise over $330 million in total. While it’s taken a while for this global day of generosity to catch on, the impact noticeably grows year after year.
Since getting its start in 2012, #GivingTuesday has grown year after year. People across the globe embrace this day of giving in the height of consumerism around the holidays—it’s a breath of fresh air. It reminds people to give back in a meaningful way rather than getting caught up in shopping days like Black Friday and Cyber Monday.
Last year, the number of mobile payments made on smartphones grew by 36%. The increase impacted a range of establishments from DMVs to grocery stores. It also impacted churches. Faith-based organizations saw an 18.1% increase in mobile gifts in 2017 – the most substantial increase of any charitable sector.