Heading into summer, churches across the U.S. prepare for the dip in attendance that occurs in peak vacation months. Unfortunately, these empty seats often result in a decline in giving as well. While the summer slump is a challenge, there’s one statistic that offers a solution to the decrease in gifts.
Over the years, churches across the country have experienced first-hand the increase in online giving. And this year, the trend continues to rise in popularity. Not only did we see 12.1% overall growth for online giving in 2017; January started the new year off with a 16.4% online giving increase for faith-based organizations.
Easter has a way of leading people back to the church and renewing spirituality. And with larger crowds coming out to celebrate, churches have a lot on their to-do list! But, as you make plans this Easter don’t forget to incorporate convenient online giving tools that help ignite generosity.
Recurring giving programs continue to grow in popularity for churches and tithers alike. Churches appreciate recurring gifts because they help with forecasting and donor retention. Tithers love the program because it’s convenient and simple to incorporate into their budget.
The most charitable season is right around the corner, and it’s the ideal time for churches and faith-based groups to enhance their online giving campaigns. Online giving grew by 7.9% last year, and the rise in generosity has already been noticed in 2017.
As the temperatures go up, church attendance and event participation, unfortunately, start to decline. In fact, churches see an average decline in attendance of 23% in June and 34% in July.
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