Last year, faith-based organizations received the largest percentage of online gifts on #GivingTuesday compared to other nonprofit sectors. Yet, many churches are on the fence about whether they should participate on November 27th.
For many, fall is the season of fresh beginnings. Millions of families relocate to new communities, kids go back-to-school, and church seats fill up as people return from vacations. Last August, not only did attendance grow, but online giving increased 9% as well.
When you stop to look around a crowded restaurant, park, or church before service starts, you’ll notice a lot of mobile devices out. Even if you don’t see them, chances are they’re tucked away in a pocket or purse. According to Pew Research, over 95% of U.S. adults own a cellphone of some kind, and 77% own a smartphone.
Consider this scenario: A newcomer attends a church service or outreach event only to discover they need cash or check to donate. Reaching into their wallet, it hits them that they don’t have enough (if any) cash on them, let alone a check. They scramble in search of an ATM, knowing it will cost a few extra dollars to get money out.