Giving to the church for the first time is an emotional experience before it’s a financial one. While finances do play a role in the decision, people give with their hearts. But, only 19% of those that give once are likely to donate a second time. There are a lot of reasons for this, and a primary one has to do with how you engage with first-time givers.
To help ensure your ministry is engaging with first-time givers successfully, we’ve created a simple guide with 5 easy steps.
Step 1: Make it easy to give for the first time
Online giving grew the most for faith-based organizations in 2017 compared to the other sectors such as nonprofits. The increase was an 18.1% YoY growth rate. Knowing this, you should equip your church with online giving tools to ensure that first-time givers have all available options to tithe. By making it incredibly easy for your ministry to give online, engaging with those that haven’t given or tithed before is more effective and simplified.
Step 2: Design a system to inform you when first-timers give
To engage with first-time givers, you have to know that they’ve given. The best way to achieve this is to design a system that alerts you when someone donates for the first time. When using easyTithe’s reporting system, you can have transaction reports emailed to you daily, weekly, and monthly. You can also encourage first-time givers to leave a short message in the “additional comment” section to further the reporting insight.
Step 3: Have a plan ready for your next steps of engagement
Before someone gives, you should already know what your next steps of engagement are. It can be as simple as sending a handwritten note thanking them for their gift. This should be done promptly because if the person doesn’t feel appreciated, they’re less likely to give a second time. Try to get your message out within a week (if not the next day) of the donation and make sure it is heartfelt.
Step 4: Follow-up with the results of the first gift
Because giving can be part of one’s spiritual journey, givers appreciate seeing the results of their contributions. The follow-up is separate from the thank you and lets them know how they’ve impacted the church’s mission and helped the community.
For instance, if your church is raising money to rebuild a family’s home that was taken by fire, let the first-time giver know the progress of the mission. You can use before and after pictures in the follow-up as well as quotes from the family to highlight how their lives have been positively impacted.
Step 5: Ask for a second gift
Sixty-three percent of those that give a second time are likely to give again. And that’s why this step is so crucial. While you don’t want to bombard people by continually asking, first-time givers can benefit from a little prompting on your part. Reach out by detailing the church’s goals for raising funds and let them know how their gift can help further their spirituality and community.
By following these 5 easy steps, you’ll see an increase in tithes because first-time givers turn into recurring givers!
To make it incredibly easy to give for the first time, check out easyTithe’s online giving features. For more information, reach out by emailing firstname.lastname@example.org or call 1-888-778-4843. We look forward to hearing from you!