Last year, faith-based organizations saw the largest uptick in generosity on #GivingTuesday with an 18.1% increase in online donations. And in December, roughly 30% of annual giving happened. Statistics like this matter because they help churches identify giving patterns and better understand how (and when) people prefer to give.
Does your church participate in #GivingTuesday? If not, you’re missing a HUGE opportunity to reach more people locally and globally. The goal of #GivingTuesday (aka National Day of Giving) is to create a wave of generosity that touches people across the world. Since its inception in 2012, it’s been an enormous success for faith-based organizations.
After a distracting summer, many families find their passion for church re-ignited in the fall. They’ll begin regularly attending services again around August and September. Beyond seeing familiar faces return to church, you’ll also notice an uptick of new visitors. With this increase in attendance, there are plenty of opportunities to ignite giving, grow membership, and further the mission of your church.
With over 75% of people preferring to make payments online via credit card, debit card, or eCheck (ACH), it makes sense they want to tithe the same way. Jumping on a home computer or smartphone is a familiar experience when managing money. It’s convenient and secure, and giving to the church online is no different.
Increasing church attendance is hard work. With so many ways to spread the word about your church, efforts can be diluted. Balancing everything from posting on social media to actively engaging with people in the community is only one of the challenges. When you finally see the needle move in the right direction, you must keep up with current communications and add new ways to connect!
Ministries of all sizes can benefit from organizing generosity campaigns. After all, generosity campaigns are an essential component for increasing giving and enabling your church’s mission. But, they don’t just happen out of thin air! To ensure success, it takes a lot of hard work and planning—and it’s never too early to get started.
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