Keeping up the giving momentum after the holiday season can be challenging. As people start to lose that feeling of generosity and return to their everyday lives, they become less focused on giving and being involved in your mission. Though this break in giving is normal, your church still has goals to accomplish long after the holidays, and keeping the giving spirit alive throughout the year is vital to fulfilling your vision and your mission.
Does your church worry about seasonal fluctuations in donations? Do you strive to have a reliable stream of monthly revenue? If so, you’re not alone! A lot of churches are affected by lulls in giving. In fact, 86% of churches don’t meet their annual budget goals. When you boil it down, that means 43 out of 50 churches aren’t raising enough funds during the year to support all of the activities, missions, and events they need to propel their ministries forward. So, what could the other 14% be doing differently to make their goals?
Over the last 20 years, there have been dramatic changes in the way we communicate. Rather than using snail mail, a home phone, or physically driving to a location to get information, people jump online using their laptops, smartphones, and tablets. And they do this from home, coffee shops, work, and even in grocery store lines.
There’s a pretty good chance your ministry accepts digital gifts in some way, shape, or form. It’s 2019 after all! A donation page on your website, a mobile app, text giving, and giving kiosks all benefit the overall mission of the church. But, what worked for your church a few years ago may not be the best solution for you today.
Did you know 12% of all annual giving occurs on the last three days in December? Some church donors cut it down to the wire because it’s a busy time of year. Many that give consistently enjoy making additional one-time gifts around the holidays.
Whether your church is new to online giving or you’re switching providers, robust reporting features are a must! Reports are crucial because they reduce admin burden, keep your church better organized, and help you complete daily tasks faster.
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