It takes time to grow membership and cultivate relationships that increase giving. While the main focus should always be helping your congregation deepen its relationship with Christ, there comes a time when focusing on developing a culture of generosity is also a necessity.
Inspiring a culture of generosity is essential to further the mission of the church. But, cultivating this culture of giving and participation is no easy feat. Everyone is unique in what ignites them to tithe and inspires them to become an active member of your church family. In many aspects, churchgoers are very similar in their devotion.
With your year-end generosity campaign behind you, thank you notes sent out, and a fresh year of church fundraising ahead, it’s time to follow up with givers. A follow-up is simply touching base. It’s not an ask for a donation or volunteer work. It’s not even a thank you for past gifts (although, you can always thank givers again during the follow-up).
The end of the year can be downright hectic for churches. Between last-minute donations being sent in, reminder emails being sent out, and everything happening between now until the clock strikes midnight on December 31st, to-do lists seem to grow longer by the minute. But, there’s one more task to add to your calendar before you forget, and that is thanking your donors.
Whether your church has participated in #GivingTuesday for a few years or this is your first time taking part, you probably feel the excitement in the air. The idea behind this global day of giving is simple and pure. It reminds people to give to charitable causes when holiday consumerism is at its peak.
During the holidays, you may find that reaching donors becomes increasingly difficult. This is due to the large influx of requests that they receive from multiple organizations that are also trying to fund their year-end campaigns. Though it’s challenging, and you may feel like you need a bullhorn to be heard, there are a few things that you can do to improve your donor communication
and differentiate your message from the multitude of others floating around this time of year.
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