#GivingTuesday kicks off the season of generosity, and it’s on November 27th! While it’s only a single day, the impact is momentous. The first #GivingTuesday was in 2012 and raised over $10.1 million online. In 2017, over $274 million was raised, and this year giving is expected to increase by 21%.
Last year was record-breaking for #GivingTuesday with $274 million raised online. This year, experts predict that we’ll see a 21% increase in online gifts and raise over $330 million in total. While it’s taken a while for this global day of generosity to catch on, the impact noticeably grows year after year.
Since getting its start in 2012, #GivingTuesday has grown year after year. People across the globe embrace this day of giving in the height of consumerism around the holidays—it’s a breath of fresh air. It reminds people to give back in a meaningful way rather than getting caught up in shopping days like Black Friday and Cyber Monday.
Recurring giving benefits the church and the giver. For the giver, donations are easy to manage, and consistent giving helps develop spiritual growth. For the church, forecasting is more accurate and the average recurring giver donates 42% more annually.
There’s no doubt about it—Facebook is BUSY! With over 1.47 billion active users logging in daily and 2.23 billion logging in monthly, Facebook continues to be the most popular social media channel. And it’s not just for younger generations. All generations scroll through their Facebook feed on phones, tablets, and computers.
When your church wants an effective way to send and receive messages, look no further than texting. According to Pew Research, texting is the most frequently used app on a cell phone. In fact, 97% of Americans use it once a day (at the very least!).
blog