Keeping up the giving momentum after the holiday season can be challenging. As people start to lose that feeling of generosity and return to their everyday lives, they become less focused on giving and being involved in your mission. Though this break in giving is normal, your church still has goals to accomplish long after the holidays, and keeping the giving spirit alive throughout the year is vital to fulfilling your vision and your mission.
Over the last 20 years, there have been dramatic changes in the way we communicate. Rather than using snail mail, a home phone, or physically driving to a location to get information, people jump online using their laptops, smartphones, and tablets. And they do this from home, coffee shops, work, and even in grocery store lines.
Did you know 12% of all annual giving occurs on the last three days in December? Some church donors cut it down to the wire because it’s a busy time of year. Many that give consistently enjoy making additional one-time gifts around the holidays.
Whether your church is new to online giving or you’re switching providers, robust reporting features are a must! Reports are crucial because they reduce admin burden, keep your church better organized, and help you complete daily tasks faster.
When your church takes a modern approach to giving, people notice! Over 77% of Americans own smartphones and more than 50% use them to handle banking needs—and these numbers are only growing.
Last year, faith-based organizations received the largest percentage of online gifts on #GivingTuesday compared to other nonprofit sectors. Yet, many churches are on the fence about whether they should participate on November 27th.
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