If you get excited flipping the church calendar from April to May, you’re not alone! May is a favorite month for many because it livens up the spring season. Flowers begin blooming, the air turns warm and inviting, and outdoor activities start popping up in the community.
Churches are no stranger to the summer slump. In fact, attendance drops an average of 28% in June and July. Summer vacations and outdoor activities can distract even the most avid churchgoer, and fewer attendees often lead to a decrease in giving as well.
Church attendance and giving often go hand in hand. When one increases so does the other, and vice versa. Just like the end of the year is known for an uptick in gifts and guests, the summertime is notorious for a decrease in attendance and giving.
Ministries of all sizes can benefit from organizing generosity campaigns. After all, generosity campaigns are an essential component for increasing giving and enabling your church’s mission. But, they don’t just happen out of thin air. To ensure success, it takes a lot of hard work and planning – and it’s never too early to get started.
Over the years, churches across the country have experienced first-hand the increase in online giving. And this year, the trend continues to rise in popularity. Not only did we see 12.1% overall growth for online giving in 2017; January started the new year off with a 16.4% online giving increase for faith-based organizations.