If your church has joined the generosity movement of #GivingTuesday, then you have a fantastic opportunity to raise awareness about your church and all the good it does for your community. Because such a strong emphasis is put on social media and online giving during this day, you can expand your reach beyond those that walk through your doors.
But, to be fruitful in your efforts, you need to apply a few techniques to make the most of your #GivingTuesday campaign, and here we have some helpful tips to get you started!
1. Utilize text giving
Being able to give via mobile devices is a great way to increase giving, just be sure that you don’t ignore text giving. The average text-to-give donation is $107. Imagine if most of the people you reached out to donated with that amount? The chances of that happening are higher with text giving than other giving options since 99% of text messages are read and responded to within 5 minutes of being received.
Plus, text giving is ideal for those that are on the go, and let’s face it – this time of year, it seems like everyone is on the go!
2. Share engaging stories that emphasize how giving matters
Even if there are only a few days left before #GivingTuesday, engage with your members and donors by providing fresh content and stories. In those last few moments that you have the attention of current and potential givers, make sure you are emphasizing how giving back matters.
Make sure the stories have a clear purpose, are personal to your church, and that they are engaging. People often give more when they understand the cause and feel an emotional connection with it.
3. Look at past year results
Past year results give you the information you need to set new goals for this year, and they can provide you a better idea of which techniques work (and which don’t). Not only can this help you with your #GivingTuesday campaign, but it can help for all giving campaigns that you promote online in the future.
4. Don’t forget to use hashtags
Even if you aren’t big into using hashtags in your social media posts, this is one time you really shouldn’t skip it. Use #GivingTuesday in all of your posts to ensure that your church or organization pops up when people search for that hashtag. This is one more way you can reach potential givers that may not have known about your church or the message behind it. For a special touch, create your own hashtags that are specific to your mission.
5. Give everyone a big thank you!
The end of the year can get hectic, so have a plan in place to quickly send out thank you messages to those who donated. Also, make sure to thank volunteers and staff members that helped you put together your #GivingTuesday campaign. People will notice that you appreciate their contribution when you express heartfelt gratitude. And they will continue to remember that well into the future. Additionally, a follow-up thank you gives you one more opportunity to reach out and highlight the most meaningful aspects of your ministry.