Last year, faith-based organizations received the largest percentage of online gifts on #GivingTuesday compared to other nonprofit sectors. Yet, many churches are on the fence about whether they should participate on November 27th.
#GivingTuesday kicks off the season of generosity, and it’s on November 27th! While it’s only a single day, the impact is momentous. The first #GivingTuesday was in 2012 and raised over $10.1 million online. In 2017, over $274 million was raised, and this year giving is expected to increase by 21%.
Last year was record-breaking for #GivingTuesday with $274 million raised online. This year, experts predict that we’ll see a 21% increase in online gifts and raise over $330 million in total. While it’s taken a while for this global day of generosity to catch on, the impact noticeably grows year after year.
Since getting its start in 2012, #GivingTuesday has grown year after year. People across the globe embrace this day of giving in the height of consumerism around the holidays—it’s a breath of fresh air. It reminds people to give back in a meaningful way rather than getting caught up in shopping days like Black Friday and Cyber Monday.
Whether your church has participated in #GivingTuesday for a few years or this is your first time taking part, you probably feel the excitement in the air. The idea behind this global day of giving is simple and pure. It reminds people to give to charitable causes when holiday consumerism is at its peak.
Thirty-one percent of all charitable donations went to churches and faith-based organizations last year, and 67% of people begin planning year-end giving and making impressions as early as October. Whether you’ve just started planning your church’s giving campaign or you’ve been busy all month making impressions, easyTithe is here to help!