The holidays are in full swing, which means it’s a busy season for churches. But with all the business, don’t forget the New Year is just around the corner and that means year-end giving statements will need to be prepped and sent out.
Last month, we shared our Ultimate 10-Step Checklist for Year-End Giving so that you can get organized and run a successful end-of-the-year campaign. Remember that just because there’s only a few weeks left in the year doesn’t mean you should slow down! In fact, the last three days of the year make up 12% of annual donations, and a majority of those will occur on December 31st.
Last year, faith-based organizations saw the largest uptick in generosity on #GivingTuesday with an 18.1% increase in online donations. And in December, roughly 30% of annual giving happened. Statistics like this matter because they help churches identify giving patterns and better understand how (and when) people prefer to give.
Does your church participate in #GivingTuesday? If not, you’re missing a HUGE opportunity to reach more people locally and globally. The goal of #GivingTuesday (aka National Day of Giving) is to create a wave of generosity that touches people across the world. Since its inception in 2012, it’s been an enormous success for faith-based organizations.
There’s a pretty good chance your ministry accepts digital gifts in some way, shape, or form. It’s 2019 after all! A donation page on your website, a mobile app, text giving, and giving kiosks all benefit the overall mission of the church. But, what worked for your church a few years ago may not be the best solution for you today.