Last year, faith-based organizations received the largest percentage of online gifts on #GivingTuesday compared to other nonprofit sectors. Yet, many churches are on the fence about whether they should participate on November 27th.
#GivingTuesday kicks off the season of generosity, and it’s on November 27th! While it’s only a single day, the impact is momentous. The first #GivingTuesday was in 2012 and raised over $10.1 million online. In 2017, over $274 million was raised, and this year giving is expected to increase by 21%.
Last year was record-breaking for #GivingTuesday with $274 million raised online. This year, experts predict that we’ll see a 21% increase in online gifts and raise over $330 million in total. While it’s taken a while for this global day of generosity to catch on, the impact noticeably grows year after year.
Since getting its start in 2012, #GivingTuesday has grown year after year. People across the globe embrace this day of giving in the height of consumerism around the holidays—it’s a breath of fresh air. It reminds people to give back in a meaningful way rather than getting caught up in shopping days like Black Friday and Cyber Monday.
The end of the year can be downright hectic for churches. Between last-minute donations being sent in, reminder emails being sent out, and everything happening between now until the clock strikes midnight on December 31st, to-do lists seem to grow longer by the minute. But, there’s one more task to add to your calendar before you forget, and that is thanking your donors.
In recent decades, there have been dramatic changes in the way we communicate. It’s fascinating how far we’ve come since Alexander Graham Bell first launched a device that electrically transmitted speech – the telephone. Since then, we’ve seen the invention of home computers, emails, smartphones, tablets, laptops