The end of the year can be downright hectic for churches. Between last-minute donations being sent in, reminder emails being sent out, and everything happening between now until the clock strikes midnight on December 31st, to-do lists seem to grow longer by the minute. But, there’s one more task to add to your calendar before you forget, and that is thanking your donors.
Whether your church has participated in #GivingTuesday for a few years or this is your first time taking part, you probably feel the excitement in the air. The idea behind this global day of giving is simple and pure. It reminds people to give to charitable causes when holiday consumerism is at its peak.
Churches everywhere are preparing for the increase in generosity around the holidays. Last year, 25% of overall giving for faith-based organizations happened in November and December, and online giving grew in December for the second year in a row.
Churches and faith-based organizations across the globe are getting ready to participate in #GivingTuesday, and it’s no wonder! With the focus placed on generosity instead of shopping for a moment, it can be a nice break and sound reminder about the true meaning of the Christmas season
During the holidays, you may find that reaching donors becomes increasingly difficult. This is due to the large influx of requests that they receive from multiple organizations that are also trying to fund their year-end campaigns. Though it’s challenging, and you may feel like you need a bullhorn to be heard, there are a few things that you can do to improve your donor communication
and differentiate your message from the multitude of others floating around this time of year.
Year-end giving is a big undertaking. You might feel a little frazzled and wonder how you will even begin to reach donors. Fortunately, #GivingTuesday is quickly approaching and presents the perfect opportunity to kick off your year-end giving.
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