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Last year, faith-based organizations saw the largest uptick in generosity on #GivingTuesday with an 18.1% increase in online donations. And in December, roughly 30% of annual giving happened. Statistics like this matter because they help churches identify giving patterns and better understand how (and when) people prefer to give.
Does your church participate in #GivingTuesday? If not, you’re missing a HUGE opportunity to reach more people locally and globally. The goal of #GivingTuesday (aka National Day of Giving) is to create a wave of generosity that touches people across the world. Since its inception in 2012, it’s been an enormous success for faith-based organizations.
Last year, faith-based organizations received the largest percentage of online gifts on #GivingTuesday compared to other nonprofit sectors. Yet, many churches are on the fence about whether they should participate on November 27th.
#GivingTuesday kicks off the season of generosity, and it’s on November 27th! While it’s only a single day, the impact is momentous. The first #GivingTuesday was in 2012 and raised over $10.1 million online. In 2017, over $274 million was raised, and this year giving is expected to increase by 21%.
Last year was record-breaking for #GivingTuesday with $274 million raised online. This year, experts predict that we’ll see a 21% increase in online gifts and raise over $330 million in total. While it’s taken a while for this global day of generosity to catch on, the impact noticeably grows year after year.
Since getting its start in 2012, #GivingTuesday has grown year after year. People across the globe embrace this day of giving in the height of consumerism around the holidays—it’s a breath of fresh air. It reminds people to give back in a meaningful way rather than getting caught up in shopping days like Black Friday and Cyber Monday.
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