#GivingTuesday kicks off the season of generosity, and it’s on November 27th! While it’s only a single day, the impact is momentous. The first #GivingTuesday was in 2012 and raised over $10.1 million online. In 2017, over $274 million was raised, and this year giving is expected to increase by 21%.
Various factors impact your ministry’s health, like digital giving tools, your ChMS, leadership, staff, budget, and the local community. The key to success is that each of these factors work together. Of course, this doesn’t happen on its own—it takes a plan.
Last year was record-breaking for #GivingTuesday with $274 million raised online. This year, experts predict that we’ll see a 21% increase in online gifts and raise over $330 million in total. While it’s taken a while for this global day of generosity to catch on, the impact noticeably grows year after year.
Since getting its start in 2012, #GivingTuesday has grown year after year. People across the globe embrace this day of giving in the height of consumerism around the holidays—it’s a breath of fresh air. It reminds people to give back in a meaningful way rather than getting caught up in shopping days like Black Friday and Cyber Monday.
Recurring giving benefits the church and the giver. For the giver, donations are easy to manage, and consistent giving helps develop spiritual growth. For the church, forecasting is more accurate and the average recurring giver donates 42% more annually.
Technology connects us in ways we never imaged. In our pockets, we carry a library, a radio, and a calculator. We stream live TV and make home movies on a range of devices. We interact in seconds with the church, friends, and family, and work, regardless of time or location.
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