Over the last 20 years, there have been dramatic changes in the way we communicate. Rather than using snail mail, a home phone, or physically driving to a location to get information, people jump online using their laptops, smartphones, and tablets. And they do this from home, coffee shops, work, and even in grocery store lines.
Churches everywhere are preparing for the increase in generosity around the holidays. Last year, 25% of overall giving for faith-based organizations happened in November and December, and online giving grew in December for the second year in a row.
Year-end giving is a big undertaking. You might feel a little frazzled and wonder how you will even begin to reach donors. Fortunately, #GivingTuesday is quickly approaching and presents the perfect opportunity to kick off your year-end giving.
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