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Keeping up the giving momentum after the holiday season can be challenging. As people start to lose that feeling of generosity and return to their everyday lives, they become less focused on giving and being involved in your mission. Though this break in giving is normal, your church still has goals to accomplish long after the holidays, and keeping the giving spirit alive throughout the year is vital to fulfilling your vision and your mission.
During the holidays, you may find that reaching donors becomes increasingly difficult. This is due to the large influx of requests that they receive from multiple organizations that are also trying to fund their year-end campaigns. Though it’s challenging, and you may feel like you need a bullhorn to be heard, there are a few things that you can do to improve your donor communication
and differentiate your message from the multitude of others floating around this time of year.
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