Your church’s brand is more than a logo and a few splashes of color. It distinguishes you from others and tells the story of your unique mission. Too often, churches ignore strategies to improve branding because they don’t think it’s necessary or fear it’ll come off as superficial.
The reality—branding works when done well because it helps solidify your church’s identity and values. It’s easier to rise above the noise when people recognize you in a glance. As your community interacts with your church’s brand, it will naturally draw them closer to your vision. This level of engagement helps ignite generosity, increases participation, and builds lasting relationships.
Whether you’re starting from square one or elevating your current efforts, here are 5 effective branding strategies your church can easily adopt.
1. Focus on consistency
If there’s one branding strategy you implement to the fullest, make it consistency. Your logo, colors, and other visual assets should be the same across every touchpoint. When people find you on social media and your website or receive emails and pamphlets, they should know with a brief look that it’s your church.
If you’re struggling to keep your church’s brand consistent, schedule routine audits of all accounts to ensure your designs and content works cohesively. Take note of aspects that don’t sync well together and adjust them accordingly.
2. Customize giving pages and registration forms
When performing your audit, don’t forget to check your giving pages, event registrations, volunteer sign ups, and other forms you build. Forms give you control over background colors, images, fonts, buttons, and other elements that people routinely interact with.
It’s okay to tweak areas to highlight themed events or showcase a season, but your church’s brand should still be recognizable even with unique design elements incorporated.
3. Establish your voice
If you haven’t identified your brand’s voice yet, now is a perfect time. When people see your logo and colors, they’ll expect that same tone to be reflected in the content, whether light-hearted, witty, optimistic, or formal.
If you have multiple people creating social posts and writing emails for generosity campaigns, provide clear directions on how your voice should sound so it stays true to your brand.
4. Consider a custom branded app
A mobile app is a must-have tool for churches. The full-featured church app, MinistryOne, comes with every easyTithe plan and includes a live streaming integration, giving, prayer requests, and (much) more. For churches that want to go beyond the standard customizations, they can upgrade to a custom branded app.
Custom branded apps provide a tailored experience and grab the users’ attention. They increase loyalty because everything from the app icon to the splash screen to the app’s name are centered around your church’s distinct brand.
5. Create a church brand guide
Keeping up with consistent and effective branding is challenging for all sized churches. One of the best ways to stay organized and ensure everyone is on the same page is to create a church brand guide.
In your guide, include color palettes used for visual designs, a current logo, font choices, and other branding elements like voice. List all the places that your brand is visible, so you know exactly where to go for audits and updates. By staying organized, it’ll be easier to keep your church brand consistent and up to date, and your community will notice!
If you’re interested in a custom branded church app or customizable Forms, we’d love to help!
Call us at 888-778-4843 or email firstname.lastname@example.org.